June 25, 2012
In less than a month Rix Petroleum will be commemorating the achievement by exhibiting its biggest ever stand complete with a Lotus Formula One car, a Q8 Oils motorbike and sidecar and a Rix-branded fuel tanker.
The event will also serve as a double celebration for company stalwarts Duncan Lambert and Graham Williamson, who both mark 25 consecutive years at the show each.
Mr Lambert, a director Rix Petoleum, said Driffield Show had always been a red-letter day in the Rix’s annual calendar as a date to meet up with customers old and new, particularly those from farming and rural communities.
He said: “We’ve been supplying diesel, heating oil, fuels and lubricants to East Yorkshire’s farmers and country folk for more decades than I care to remember but it can be difficult to keep in touch throughout the year as people have such busy schedules nowadays. But everyone who’s anyone comes to Driffield Show so we’ve always used it as an opportunity to show our gratitude for their continued custom and share a cup of tea and some gossip.
“Everyone at the company really looks forward to it – it can be a lot of hard work getting the stand sorted out but it’s always worth the effort.”
Mr Lambert said the company had not missed a show since 1947 and had occupied the same pitch on Driffield Show field since the event moved there.
He said that although he had been attending it for just a quarter of a century – a relative newcomer compared to some of the region’s established farming families – he had seen many changes over the years.
“The biggest difference is the size and the range exhibits,” he said.
“It has grown hugely over the time I have been coming and is now one of the biggest one day agricultural shows in the country. When I first visited back in 1987 it was nothing like the size it is today. But that is testament to the work of the Driffield Agricultural Society who do a fantastic job organising the event each year.”
This year the company will be displaying its usual range of lubricants and staff will be on hand to offer advice on different fuel types and fuel additives.
It will also be collecting for its elected charity of the year – Dove House Hospice, the Hull-based organisation that provide palliative care to people with life-limiting illnesses.
But the star of the show is likely to be the formula one car that Rix Petroleum is having shipped over from France specifically for the show.
Mr Lambert said: “Being a fuel company we wanted to bring something along that is associated with the industry, but that was at the same time exciting for the public to see. We’re hoping it will cause quite a stir.”