November 19, 2013

If you live in the British countryside, and if you’re reading this blog there’s a good chance you do, then you’ll be pleased to know you are the envy of the world.

A global poll has revealed Britain’s standing as a place of ‘natural beauty’ has hit an all time high with Chinese, Indian and Australian tourists particularly favouring us.

The annual Anholt Gfk Nations Brand Index ranks Britain 20th in the list of the top 50 most beautiful countries, which is the highest rank we have ever achieved.

Traditionally we have fared well in culture and heritage, but less well in what was considered to be the ‘historically weaker’ category of beauty.

But, due to the ‘tireless work’ of the UK’s tourism bosses at showcasing areas such as the Pembrokeshire Coast, Yorkshire Dales and the Cotswolds overseas, perceptions are beginning to change.

In the poll Britain was judged fifth out of 50 for natural beauty by voters in India, ninth by those in China and 12th by Australians.

Taking into consideration all the categories in the survey, which includes everything from quality of education, quality of life, equal opportunity, tourism and whether people would consider working and living in the country, Britain ranked third.

Only America and Germany topped us and France and Italy were trailing in our wake.

So there you have it, British country folk are envied of the world over for our rolling hills, our patchwork meadows, our quietly grazing cattle.

Of course we knew already how lucky we are, but as we move into the darkest, coldest time of the year, a gentle reminder such as this never goes amiss.

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